SLK — Giving a team a face
Since June 2026 we have been looking after LinkedIn, Instagram and TikTok for SLK from Waltrop. The goal was never that one viral clip, but a digital business card that shows who SLK is: professional, yet approachable.
SLK had little presence online. The brief was a presence that speaks to a specialist audience in medical technology and healthcare, shows future employees what it is like at SLK and strengthens the brand as a whole.
Professional content that stays approachable. Rather than recreating trends or chasing virality, we show the people behind SLK, bring trade fairs like REHACARE online and make it visible that production happens in Waltrop. Digital business card, employer branding and brand building in one.
How it looks online
Regular shoot days on site, reels and short videos for Instagram and TikTok, expert posts on LinkedIn. After the first few weeks we realigned content and posting frequency, and since July every month has gone up. Plus a monthly report so SLK can see exactly what works.
Reaching the right people.
Reach at any cost was never the goal. What matters is who is watching, and that there are steadily more of them. Launch in June, realignment in July, record month in October.
Organic data October 2026 (1–31 Oct), compared with September 2026 and May 2026 (the month before we started). Audience: share of followers as of 3 Nov 2026. Working together since June 2026.
Not a flash in the pan but steady growth in a short time: Instagram profile visits have risen every month since we started, and in October, after just five months, all three channels hit record levels. Above all, the right people are watching: medical technology professionals, decision-makers and people from the region. The most-watched reel so far, by the way, was a team introduction.
